Lost Empire - The Fall of R.J. Reynolds Tobacco Company
Winston-Salem, North Carolina: Winston-Salem Journal, 2000. 409 pp. Softcover in original binding. Not Ex-Lib. SIGNED by authors on title page.
The R.J. Reynolds Tobacco Co. practically built the U.S. cigarette industry. From Camel, through Winston and then Salem, its brands dominated the market and crushed competitors. But times and fortunes changed. Lost Empire - The Fall of R.J. Reynolds Tobacco Company is the inside story of what happened to one of the world's most profitable and powerful companies. It details RJR's stunning successes and blunders, the epic battles with lawyers and regulators, and the company's desperate bid to find new smokers, which would propel Big Tobacco into the biggest legal settlement in history. Item #101948
ISBN: 0966840127
Price: $250.00